Facebook advertising agency in Montreal

Despite the importance of regular ads on your business’ social media pages, the truth is that their reach has decreased. Changes made to the algorithm have made it increasingly difficult to stand out by reducing the organic reach. Translation: less people see the posts you publish.

No need to panic! We can reverse this trend.

Deux collègues dans une agence de marketing Web.

Captivate. Convert. Shine.

Sponsored posts on social media have become necessary for you to reach the numerous future clients that are still perusing the app. Our Facebook advertising agency excels in the art of transforming each click into an opportunity. Today, Facebook represents over 2 billion users. Leaving your mark is a must!

Blu up by Leadstream is a team that combines experience, expertise and creativity, allowing you to reach new heights.

Blow up your business with Facebook Ads

A FB campaign will:

  • Increase your business’ visibility
  • Attract new customers and build loyalty

And this also means quick and continuous growth!

Given the network broad reach of users, Facebook Ads are an extremely important part of digital marketing. These paying ads can take on many forms and they adapt easily to your objectives and your audience.

Create authentic connections with your audience. Generate user engagement. Increase your notoriety and your online presence. Paid campaigns on Facebook allow you to achieve all of this and much more.

Why consider Facebook Ads?

Facebook Ads are the perfect ally to boost your visibility and increase your chances of success.

  • Find your unique audience

Across an ocean of different users, you can reach your target with even greater precision than ever before. The strength of Facebook campaigns is that they make it possible for you to customize your parameters so that you can carefully target specific demographics, behaviours and interests. No matter who you are trying to reach, we can find them.

  • Great flexibility of content

Change formats, boost your posts or create customized ads. Images, infographics, videos, texts, whatever you want! All of these resources can be used to create an attractive and captivating campaign on Facebook.

  • Tailored budget

No matter if you are a smaller or larger business, it’s your money, your choice! Facebook Ads are perfect for a wide array of budgets and provide you with tangible results. Invest in the ads that give you the biggest payout and deactivate the ones that don’t work as well, so that you can optimize your expenses and success!

  • Retargeting

Not only are your ads personalized, but you can also use retargeting. This way you can promote ads that target users that have already interacted with your products or services. You conversion rates will multiply!

Blow up your business with Facebook Ads

A FB campaign will:

  • Increase your business’ visibility
  • Attract new customers and build loyalty

And this also means quick and continuous growth!

Given the network broad reach of users, Facebook Ads are an extremely important part of digital marketing. These paying ads can take on many forms and they adapt easily to your objectives and your audience.

Create authentic connections with your audience. Generate user engagement. Increase your notoriety and your online presence. Paid campaigns on Facebook allow you to achieve all of this and much more.

Why consider Facebook Ads?

Facebook Ads are the perfect ally to boost your visibility and increase your chances of success.

Across an ocean of different users, you can reach your target with even greater precision than ever before. The strength of Facebook campaigns is that they make it possible for you to customize your parameters so that you can carefully target specific demographics, behaviours and interests. No matter who you are trying to reach, we can find them.

Change formats, boost your posts or create customized ads. Images, infographics, videos, texts, whatever you want! All of these resources can be used to create an attractive and captivating campaign on Facebook.

No matter if you are a smaller or larger business, it’s your money, your choice! Facebook Ads are perfect for a wide array of budgets and provide you with tangible results. Invest in the ads that give you the biggest payout and deactivate the ones that don’t work as well, so that you can optimize your expenses and success!

Not only are your ads personalized, but you can also use retargeting. This way you can promote ads that target users that have already interacted with your products or services. You conversion rates will multiply!

The advantages of relying on an agency for your Facebook Ads

You can take full advantage of ad campaigns by relying on the expertise of an agency that specializes in Facebook campaigns. Our creative methods and tools have yielded results, and we know how to fully exploit what is available online. We can help you reach new heights thanks to successful strategies we have developed over time.

Creating impactful campaigns

Every ad campaign counts. We can help you take full advantage of what each one offers. Our agency excels in creating creative content for social media. We follow adaptable processes that lead to success. We begin by identifying your objectives and visual contents and use advertising copywriting techniques that call to action. We also launch your campaigns online and make the necessary updates and adjustments that ensure that performance keeps increasing over time. In other words, we master the art of generating interest!

Budget management and ROI

Thanks to efficient budgeting strategies, we ensure that your resources are used to their full potential so that you can reach your objectives. By following tested and true methods, our Facebook Ads specialists create campaigns that increase your ROI (return on investment). Instead of simply spending, you will be making smart investments.

Analyses and reports

On top of having access to the results and analyses provided to you by Facebook, we also offer regular reports with data interpretation. Our passionate specialists explain the detailed analyses of your performance in terms that you can easily understand. We help you see beyond numbers to guide you in your strategies and optimize your results.

Innovative technologies for Facebook Ads

You know it just as well as we do: technologies evolve at lightning speed. What are the best tools? The latest innovations? How can you make optimal use of the platform? With us, you will no longer have to ask these questions. The members of our agency are experts in Facebook Ads and are always up to date with current digital changes and fluctuating trends. Our expertise is at the service of your advertising performance.

Discover the difference Blu up makes, and our FB campaigns

From strategy to results

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Our advanced strategies to maximize your ROI

Precise objectives, explosive results

Would you like to increase your brand awareness? Allow your community to discover your business’ news or increase current customer loyalty? Make your visibility explode…or, even better your sales? All of the above? Thanks to our tailored guidance, you can see more clearly and hit your targets.

Before even building strategies, we begin by defining your objectives and carefully selecting where you should aim. Clear and intelligent goals lead to effective campaigns. Your objectives work as the compass that allows us to lead you to success. In business, lack of clarity means wasting time –and money.

Hitting the target: the essence of success

Your commercial objectives are ambitious. Do not let your message get lost in all the digital noise. Precise targeting is one of Facebook Ads’ greatest strength, but it begins with knowing where to aim. It is a well-known fact in the marketing world, that if you’re selling to everyone, you’re selling to no one.

This is where our agency becomes a key player. Thanks to in-depth analyses and research into your data, among other things, we can identify exactly who your potential clients are. We can then paint a precise picture of your audience and use specific targeting criteria. For each objective, we can ensure that the message reaches the right who it’s meant for.

Optimizing your campaigns

Our Facebook advertising agency does not only launch campaigns. We test them out and keep perfecting them continuously, as well as monitor their progress. Thanks to A/B testing, we evaluate the different approaches and their performance to select those that work best. With detailed analyses, we can also make adjustments in real time to maximize your campaigns’ impact.

Optimizing what works; letting go of what doesn’t. That’s the key to effective campaigns!

New features, new possibilities

You know it as well as we do: technologies and features evolve at lightning speed. To remain ahead of the game, we have to stay on top of the wave. We are always on the lookout for new features and technologies so that we can take full advantage of what they offer and integrate them into our advanced Facebook Ads strategies.

Practical advice for beginners

Starting with Facebook Ads

Before launching your campaign, make sure that it will allow you to shine. Once your objectives and your target are well defined, identifying the message and themes you want to focus on is essential not to become redundant. Establish a carefully planned and detailed publishing schedule and anticipate the necessary budget for a successful campaign. Finally, make sure your posts have been created before you begin.

Rigorous preparation is a key ingredient to a successful recipe.

Compare the different ad formats

Each format offers a unique opportunity to attract your audience’s attention.

  • Pictures catch users’ attention right away, with impactful visuals and text.
  • Videos allow you to tell your story, to show your expertise ‒and much more- by also attracting attention.
  • Stories are ads that show up in users’ feeds and encourage them to act.
  • A carousel is a format that combines up to 10 images or videos to present several different products or the different facets of a product or service.
  • Messenger ads reach your clients directly by allowing them to interact with you.
  • In-Stream ads are ads that are integrated into Facebook video streams to attract attention and show off your brand.

Facebook Search Results are ads that show up in the platform’s search results.

Mistakes to avoid

An agency specialized in Facebook Ads leaves no room for mistakes. These 4 common missteps can ruin your advertising efforts:

  1. Choosing the wrong campaign objectives

A notoriety campaign, a campaign geared toward generating interest or a conversion campaign? You will have to select your objectives on the platform: do not leave this to chance. Take the time to truly reflect on your objectives, including when it comes to generating leads and optimizing sales. All objectives are good, but they require a different process.

  1. Targeting the wrong audience

As we have mentioned, targeting the right audience is crucial. Once you have analysed your ideal clients’ behaviors and characteristics, you can identify the right parameters. But avoid aiming too wide or too narrow: a balanced approach is key. Building marketing personas is a great way to start.

  1. Neglecting copywriting

While it is true that a picture is worth a thousand words, words are also worth their weight in gold when the time comes to sell and encourage clicks. Copywriting also needs to be balanced. You can fall into two traps: not enough text or too much text. Be concise and impactful.

  1. Not testing and optimizing

Don’t neglect your campaigns: Facebook campaign optimization tests are key to helping you maximize your ads’ performance.

Practical advice for beginners

Starting with Facebook Ads

Before launching your campaign, make sure that it will allow you to shine. Once your objectives and your target are well defined, identifying the message and themes you want to focus on is essential not to become redundant. Establish a carefully planned and detailed publishing schedule and anticipate the necessary budget for a successful campaign. Finally, make sure your posts have been created before you begin.

Rigorous preparation is a key ingredient to a successful recipe.

Compare the different ad formats

Each format offers a unique opportunity to attract your audience’s attention.

  • Pictures catch users’ attention right away, with impactful visuals and text.
  • Videos allow you to tell your story, to show your expertise ‒and much more- by also attracting attention.
  • Stories are ads that show up in users’ feeds and encourage them to act.
  • A carousel is a format that combines up to 10 images or videos to present several different products or the different facets of a product or service.
  • Messenger ads reach your clients directly by allowing them to interact with you.
  • In-Stream ads are ads that are integrated into Facebook video streams to attract attention and show off your brand.

Facebook Search Results are ads that show up in the platform’s search results.

Mistakes to avoid

An agency specialized in Facebook Ads leaves no room for mistakes. These 4 common missteps can ruin your advertising efforts:

A notoriety campaign, a campaign geared toward generating interest or a conversion campaign? You will have to select your objectives on the platform: do not leave this to chance. Take the time to truly reflect on your objectives, including when it comes to generating leads and optimizing sales. All objectives are good, but they require a different process.

As we have mentioned, targeting the right audience is crucial. Once you have analysed your ideal clients’ behaviors and characteristics, you can identify the right parameters. But avoid aiming too wide or too narrow: a balanced approach is key. Building marketing personas is a great way to start.

While it is true that a picture is worth a thousand words, words are also worth their weight in gold when the time comes to sell and encourage clicks. Copywriting also needs to be balanced. You can fall into two traps: not enough text or too much text. Be concise and impactful.

Don’t neglect your campaigns: Facebook campaign optimization tests are key to helping you maximize your ads’ performance.

Femme sérieuse utilisant un ordinateur portable tout en écoutant de la musique avec des écouteurs.

FAQ – Questions people frequently ask our FB advertising agency

Campaigns can be helpful for all types of businesses who want to promote their products and services, both in B2C and B2B.

By targeting the people who are likely to like your brand and remember it, Facebook Ads increase your visibility and improve your notoriety. If you want to make sure to be remembered by users, you must create impactful and memorable campaigns.

Flexibility is one of the platform’s strengths: a campaign can be launched for as little as $ 1 a day! Everything depends on your development goals. At Blu up, we will establish a budget that matches your ambitions. Contact our agency for a quote or to find out more about our Facebook Ads packages.

KPI (Key Performance Indicators), cost per click, conversion rates, return on ad spend (ROAS): there are several indicators that allow us to measure your success.

Google users are more often doing active research on a product or service, while the Facebook user is generally more passive. For this reason, Google Ads generates more leads, while Facebook is an excellent tool to build your notoriety. In fact, combining both approaches is often a winning recipe!

Yes, ads are highly customizable and can help promote events and offers. However, offering a unique promotional code in your ads is no longer possible.

That will depend mainly on your sector of activity and your target audience. Instagram Ads most often target younger generations and focus on visuals. We know your target audience’s behaviours very well. We can help you build the most efficient strategy on both platforms, or only one of the two.

In your search for growth, Facebook Ads can be integrated into your strategy by reinforcing your brand’s notoriety and by generating qualified leads. To allow your visibility and sales to explode, it must be part of a well-rounded offensive strategy.

Anytime can be the right time to start. However, some periods can prove to be more efficient depending on your business like, for example: high seasons, a product or service launch, a promotional period or a period of change for your business.

Yes, you can stop at anytime!