Technical audit services

Boost your online performance thanks to an in-depth technical SEO audit

What exactly is a technical audit?

A technical SEO audit is a detailed, in-depth analysis of all of the technical factors that have an impact on a website’s visibility in search engines.

During this audit, numerous essential technical aspects are verified, to ensure optimal SEO performance. Among these, we analyse the website structure and speed, along with the website’s indexing and security levels.

👉 With Blu up, our technical audits service analyse over 60 essential aspects. Let’s dive deeper into the details, to better understand why and how this audit can transform your digital presence.

Let’s dive deeper into the details, to better understand why and how this audit can transform your digital presence.

Describing technical SEO in just a few words

Firstly, technical SEO is one of the 4 essential pillars of SEO, and the basis for all efficient SEO strategies. Without a solid technical infrastructure, even the most relevant content won’t reach its full potential.

But what exactly does “Technical SEO” mean? It’s the set of optimizations that make it easier for search engines to discover, crawl, index and rank your site. It’s the part of your site that you don’t see, but which is essential if your website is to be more easily found and understood by the robots.

What does this mean for your business?

Thanks to a technical SEO audit service, you can identify your website’s strengths and weaknesses and monitor improvements, allowing you to make the necessary changes to optimize its ranking in search engines. By making this audit a part of your SEO strategy, your website’s performance and relevance is increased.

Telltale signs that an audit of your website and its technical elements is overdue

The key elements to a technical SEO audit

A successful SEO audit on a website requires very specific skills. Here are some key elements analysed during an audit.

Trois lettres SEO.

How your website’s pages and architecture are structured

Are your pages, content and internal linking organized logically and in a user-friendly way? Are your URLs properly structured? From prioritization to navigation, we identify all problems related to your website’s structure and architecture. We also examine opportunities such as rich snippets.

Page indexing and crawling

To maximize visibility, it is vital to ensure that search engines crawl and index your pages. By identifying the pages that have not been indexed or the pages that shouldn’t be, by improving the sitemap XML formats, by finding proper solutions to the famous 404 errors and much more, we can evaluate if your pages and all other indexable resources have properly been indexed.

Duplicated or poor content

Duplicated content acts as a parasite in your search engine optimization. This is just as true for pages with poor content, which won’t satisfy your prospects’ research needs! By analyzing your website, we can clean up and unclutter your pages for better results.

UX (User Experience) and load speed

Search engine optimization analysis and assessment are tools we use on a website to help identify precisely where improvements need to be made. From load speed to user experience, without forgetting the formatting used for the integration of all elements available to your visitors, Blu up knows how to make your website more enjoyable to navigate.

The first step in reaching your full potential

It’s free!

Why choose Blu up for your website’s technical SEO audit?

Expertise and experience

A winning duo for explosive results! We have extensive experience with search engine optimization analysis. Because of this, we can successfully identify the areas in your website where improvements can be made. We have the necessary expertise to suggest realistic and efficient solutions to the problems we find.

Detailed report and follow-ups in terms you can understand

We provide you with a detailed audit report that is easy to understand, that highlights the problems we found and that includes the actions recommended for improvements to be made. Our approach and exchanges are transparent and expressed in terms that are easy for you to understand, allowing you to fully participate in the evolution of your website.

Our priorities are in alignment with your objectives

Communication begins way before your website audit. When you choose to partner up with us for a search engine optimization strategy, we make sure that your objectives, requirements and preoccupations are discussed thoroughly and taken into consideration by our specialists. We take into account your needs in order to establish an organized and prioritized action plan. With Blu up, every SEO strategy is customized.

A current and relevant team, for a current and relevant website

With Blu up, “experience” is not a synonym for “aging”. We are always on the lookout for the latest algorithm functions and updates to make sure that you end up in the highest possible rankings and stay there.

Frequently asked questions (FAQ)

Coming up with a precise number is difficult: everything depends on the complexity of your website, and the problems and issues identified by our team! It can take from 8 to 30 hours, and even more. For these same reasons, prices for a SEO audit can vary. It is much more complex and demanding to audit an e-commerce website with 40,000 pages than it is to audit a showcase site that only has 20.

Absolutely. No matter the platform, we can identify problems and provide you with recommendations.

We explore 5 wide-range aspects for a complete overview of the situation: structure and architecture; crawling; interpretation and indexing; duplicated pages and pages with poor content; UX factors and load speed; overall content and website experience.

The first advantage is obvious: website security (HTTPS) protects users’ personal information! This way you are sure to maintain their trust, as no one wants to linger on a website where the “not secure” warning comes up. Given that Google also prefers secure websites, this is also an easy way to optimize your search engine optimization.

Algorithms try to lead users to websites that have the best possible content, but also ones that are enjoyable to navigate. Improving the user experience is a sure way to maintain web users on your website and to show search engines that you are a relevant choice.

An SEO audit is a starting point for a successful marketing strategy. It helps identify where your website is lacking and where possible opportunities are to improve your search engine optimization, on top of reinforcing the impact of all of your offensive marketing strategies to come.

Yes, we will provide you with personalized recommendations that are based on Google PageSpeed Insights and Google Search Console analyses, among other things.

Come out of the shadows and aim for the first page!

What are you waiting for?